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1

How Publicity and Advertising Spending Affect Marketing and Company Performance

Spotts, Harlan E., Weinberger, Marc G., Weinberger, Michelle F.

Journal:

Journal of Advertising Research

Année:

2015

Langue:

english

Fichier:

PDF, 304 KB

english, 2015

2

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Spotts, Harlan E., Weinberger, Marc G., Parsons, Amy L.

Journal:

Journal of Advertising

Année:

1997

Langue:

english

Fichier:

PDF, 2.24 MB

english, 1997

3

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || A Conceptual Framework for Measuring E-Service Quality

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.66 MB

english, 2015

4

A Situational View of Information Content in TV Advertising in the U. S. and U. K

Marc G. Weinberger and Harlan E. Spotts

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 275 KB

english, 1989

5

Marketplace footprints: connecting marketing communication and corporate brands

Melewar, T.C., Spotts, Harlan E., Weinberger, Marc G.

Journal:

European Journal of Marketing

Année:

2010

Langue:

english

Fichier:

PDF, 339 KB

english, 2010

6

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Modeling the Effects of Corporate Images and Brand Images on Brand Alliance Evaluation: A Contingency Approach

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 189 KB

english, 2015

7

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Understanding the Adoption of Mobile Commerce in Singapore with the Technology Acceptance Model (TAM)

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.53 MB

english, 2015

8

Humor in U.S. versus U.K. TV Commercials: A Comparison

Weinberger, Marc G., Spotts, Harlan E.

Journal:

Journal of Advertising

Année:

1989

Langue:

english

Fichier:

PDF, 841 KB

english, 1989

9

Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach

Harlan E. Spotts, Marc G. Weinberger and Amy L. Parsons

Journal:

Journal of Advertising

Année:

1997

Langue:

english

Fichier:

PDF, 2.59 MB

english, 1997

10

Humor in U.S. versus U.K. TV Commercials: A Comparison

Marc G. Weinberger and Harlan E. Spotts

Journal:

Journal of Advertising

Année:

1989

Langue:

english

Fichier:

PDF, 1.12 MB

english, 1989

11

Revolution in Marketing: Market Driving Changes || Corporate Entrepreneurship and Resource Recombination: A Dynamic Capabilities Approach to Innovation

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 56 KB

english, 2015

12

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Problems of Export Entrepreneurship in The Sub-Saharan African (SSA)Countries: Evidence from Nigeria

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.69 MB

english, 2015

13

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Determinant Factors on the Success of Adoption of B2BEC for Manufacturers (SMEs) in Singapore

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 124 KB

english, 2015

14

How Digital Conversations Reinforce Super Bowl Advertising

Spotts, Harlan E., Purvis, Scott C., Patnaik, Sandeep

Journal:

Journal of Advertising Research

Année:

2014

Langue:

english

Fichier:

PDF, 272 KB

english, 2014

15

Special Issue on Health-Care Research

Anne L Balazs, Harlan E Spotts

Journal:

Journal of Business Research

Année:

2000

Langue:

english

Fichier:

PDF, 38 KB

english, 2000

16

Revolution in Marketing: Market Driving Changes || Customer Relationship Management in Professional Service Organizations: A Strategic Approach Towards A Sustainable Competitive Advantage

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 65 KB

english, 2015

17

Publicity and advertising: what matter most for sales?

E. Spotts, Harlan, G. Weinberger, Marc, F. Weinberger, Michelle

Journal:

European Journal of Marketing

Année:

2014

Langue:

english

Fichier:

PDF, 307 KB

english, 2014

18

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || The Critical Role of Congruency in Prototypical Brand Extensions

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 255 KB

english, 2015

19

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Marketing Soundness in Women Owned Small Enterprises in India: A First Level Analysis

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 90 KB

english, 2015

20

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Market Orientation and Organizational Performance: A New Product Paradox?

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 303 KB

english, 2015

21

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Competitive Advantage for Fast Growth SMEs: A Study of the Effects of Business Orientation and Marketing Capabilities on Firm Performance

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 174 KB

english, 2015

22

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Exploratory Research on Integrated Web-Based Knowledge Management in a Customer Contact

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 360 KB

english, 2015

23

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Exporting to Morocco: Consumer Perceptions of Countries of Origin

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.40 MB

english, 2015

24

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Innovative Information Technology Competence: The Concept and its Role in Decision Making

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 454 KB

english, 2015

25

Revolution in Marketing: Market Driving Changes || Does WEB Log Data Reveal Consumer Behavior? The Case of Analysis for an Internet Mall

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 195 KB

english, 2015

26

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference || The Evaluation of Service Brand Extensions

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 321 KB

english, 2015

27

Revolution in Marketing: Market Driving Changes || Online Communication Trust and Cultural Variables: The Comparison of American and Japanese Online Consumer Trust in Dynamic Pricing

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 137 KB

english, 2015

28

Revolution in Marketing: Market Driving Changes || The Use of Swear Words in Print Advertising

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 141 KB

english, 2015

29

Revolution in Marketing: Market Driving Changes || The Impact of Service Quality, Relationship Satisfaction, Trust and Commitment on Loyalty: An Empirical Investigation in a Business-to-Business Services Context

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 71 KB

english, 2015

30

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference || Supplier Selection In Business-to-Business Markets: Scope For Applying Artificial Intelligence Systems

Spotts, Harlan E., Meadow, H. Lee

Année:

2015

Langue:

english

Fichier:

PDF, 1.21 MB

english, 2015

31

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Service Blueprinting in the Nonprofit Sector: A Case Study

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 85 KB

english, 2015

32

Joe Camel

Weinberger, Marc G., Spotts, Harlan E., Markos, Ereni

Journal:

International Journal of Advertising

Année:

2010

Langue:

english

Fichier:

PDF, 595 KB

english, 2010

33

A Nationwide Study of Pharmacists' Perception of the Impact of Medicare Part D on the Pharmacist-Patient Relationship

Spooner, Joshua J., Spotts, Harlan, Khan, Shamima

Journal:

The Consultant Pharmacist

Année:

2017

Langue:

english

Fichier:

PDF, 265 KB

english, 2017

34

A Situational View of Information Content in TV Advertising in the U.S. and U.K.

Weinberger, Marc G., Spotts, Harlan E.

Journal:

Journal of Marketing

Année:

1989

Langue:

english

Fichier:

PDF, 903 KB

english, 1989

35

Medical Outshopping Intent

Meadow, H. Lee, Rahtz, Don R., Spotts, Harlan E.

Journal:

Journal of Hospital Marketing

Année:

1998

Langue:

english

Fichier:

PDF, 142 KB

english, 1998

36

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Small Business Strategic Networking: Impacts and Outcomes

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 79 KB

english, 2015

37

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Personality and Personal Values in Travel Destination

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 384 KB

english, 2015

38

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Creating and Delivering Value in Marketing || Consumers’ Need for Luxury: Scale Development and Cross-National Validation Between Australia and Usa

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 175 KB

english, 2015

39

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Knowledge Management Process

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 206 KB

english, 2015

40

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference ||

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 46.70 MB

english, 2015

41

Revolution in Marketing: Market Driving Changes || Consumers’ Need for Uniqueness and Customization Behavior Among Chinese Consumers

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 69 KB

english, 2015

42

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || A Theoretical Framework for Establishing and Managing Mutual Brand Knowledge

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 251 KB

english, 2015

43

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Corporate Reputation, Customer Satisfaction, & Customer Loyalty: What is the Relationship?

Spotts, Harlan E.

Année:

2015

Fichier:

PDF, 175 KB

2015

44

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference || The Real Value of Electronic Banking

Spotts, Harlan E., Meadow, H. Lee

Année:

2015

Langue:

english

Fichier:

PDF, 1.32 MB

english, 2015

45

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || The Nature and Dimensionality of the Commitment Construct: Does To Whom or To What We Are Committed Matter?

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 380 KB

english, 2015

46

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Marketing, Technology and Customer Commitment in the New Economy || Country-Of-Origin Bias: A Literature Review and Prescription for the Global World

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 175 KB

english, 2015

47

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Change: A Conceptual Model

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 2.59 MB

english, 2015

48

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Brand Loyalty Using Discrete Choice Models: An Application to the Spanish Market

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.47 MB

english, 2015

49

Revolution in Marketing: Market Driving Changes || New Dynamics in the Global Supply Chain: Discovering Import Intermediaries

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 132 KB

english, 2015

50

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty || Rethinking the Market-Orientation Concept: Toward Integrating the Cultural and Behavioral Perspectives

Spotts, Harlan E.

Année:

2015

Langue:

english

Fichier:

PDF, 1.58 MB

english, 2015